Turn more of your enquiries into bookings.
You’re already getting enquiries. We find the ones slipping away, fix where people drop off, and keep measuring until more of them become customers.
You’re getting enquiries. Not enough of them become customers.
An enquiry lands on a busy day, nobody gets back in time, and the customer books someone else. They never complain. You never find out.
Slow or no reply
The first business to reply usually wins. If that isn’t you, what you spent getting them is gone.
The question isn't answered
Customers don’t chase you. They move on and ask someone who answered.
No follow-up
Most people need a nudge before they book. Without one, interest fades within days.
Most owners think their enquiries are handled fine, until they see a test.
It isn’t just you.
Research consistently shows this pattern across service businesses — slow replies cost bookings, and most enquiries never get a follow-up.
Most businesses let enquiries slip
In a US study of home-service businesses, 4 in 10 let a new customer down and most enquiries got no follow-up.
Email alone misses people
Emails land in junk. Following up by phone reaches more customers.
The fastest reply wins the job
Replying within an hour made a real sales conversation nearly 7 times more likely. The average reply took 42 hours.
See the gaps, then fix them
A US repair network was shown what its callers went through. A year later, visits booked had nearly doubled.
How we turn more enquiries into customers.
One loop: test, find, fix, measure. Then we keep measuring. No new website, number or app — we work with what you already use.
We test it first
We enquire as a real customer and show you what happened within 48 hours, on one page or in a 90-second video.
Free. About 2 minutes to read.We set it up around what you have
We connect your form, phone and email, so every enquiry is logged and your phone is alerted. One short chat is all it takes from you.
Your customer knows you have their enquiry
They get a text and an email confirming it arrived, so nobody is left wondering. The real reply still comes from you.
Nobody waits for a reply
The moment an enquiry lands, whoever is on it knows who it is and what they asked. Your team replies personally, the same way they do now.
We chase every enquiry until it’s a booking
Most enquiries aren’t lost on price. They go quiet, and nobody rings back. We set up the chase, so somebody does.
You see what changed
On day 30 we enquire again and show the before and after. Enquiry Watch then keeps testing every month.
- The setupWe connect your website form, phone and email so every enquiry is logged.
- The flaggingEvery enquiry is put in front of your team the moment it arrives.
- The remindersFollow-ups for enquiries that go quiet, until they become bookings.
- The testingWe enquire again on day 30 and show you the before and after.
- Answering the phoneTake the calls, as you do now.
- Replying personallyEvery reply comes from you or your team, so customers deal with a real person.
Find out how many enquiries you’re losing.
One free test. One page. No obligation.
Start free. Pay once you’ve seen the gap.
Proof from your own business comes first. Nothing here asks you to take our word for it.
Missed Enquiry Report
A real test of how your enquiries are handled, with a one-page or video report showing what happened and what it is costing you. Back inside 48 hours.
- How fast you replied
- Whether the question was answered
- The next step you offered
- Whether anyone followed up
Enquiry Fix
We find where people drop off, put the fixes in place, and re-test at day 30 to prove the difference.
- Every enquiry logged the moment it arrives
- Every enquiry flagged to your team, so nobody waits
- A text back to every missed call
- Replies by email and by phone
- Follow-up and booking confirmations
- We enquire again on day 30 and show you the difference
Enquiry Watch
Fresh tests every month, a heads-up as soon as something breaks, a monthly results report, and one new improvement each month.
- A monthly test enquiry as a customer
- A report on missed calls, slow replies and stale quotes
- A 30-minute review with us
We keep going until it works.
If your day-30 re-test doesn’t show faster replies and fewer missed enquiries, we keep working free until it does, or we refund your setup fee.
Built differently. By design.
We’re Ruairí and Diarmuid, two brothers from Cork, Ireland, with a shared instinct for building things and finding better ways to do them.
Our backgrounds in engineering shaped how we think: understand the problem, challenge the usual approach, and build something that works.
That’s what led us to Layerform.
We started Layerform to bring that same thinking to business — combining technology, creativity and practical problem-solving to help service businesses work smarter, capture more opportunities and grow.
No unnecessary complexity. No empty promises. Just useful solutions, clear results and a direct relationship with the people building them.
How we work
Simple on purpose. You deal with the two of us, and you see real evidence before you spend anything.
We show you first
You see real evidence from your own business before you spend a cent.
We keep it simple
No new software for your team. They answer the phone, and we set up the rest.
You talk to us
No call centre, no account manager you’ve never met. Just the two of us, here in Cork.
Want to talk it through?
Book 10 minutes with one of us. No sales pitch, just a chat about how your enquiries are handled now.
Questions owners ask first
Is this mystery shopping?
Testing is part of it, but the point is the result: more enquiries turning into bookings. We test, fix and keep measuring.
How quickly will I see a difference?
Within 30 days. The fixes go in during the first month, and the day-30 re-test shows exactly what changed.
We use an AI receptionist. Is that covered?
Yes. We test it the way a customer would, including what happens when it hands over to your team.
What if you find nothing wrong?
Then we tell you so, and you keep the report. We would rather be straight with you than invent a problem. Plenty of businesses handle the first reply well and lose the job on the follow-up instead, so the test is worth running either way.
Do I need new software?
No. We work with your current website, phone and email. Where a fix needs a tool, we set it up and run it for you.
Where do your figures come from?
From Pied Piper PSI, a US firm that has tested how businesses handle enquiries for more than 15 years, and from Harvard Business Review research. They are US figures, so we never present them as Irish ones, and they show that better handling and more sales go together, not that one caused the other. Your report is the only number about your own business. Layerform is not affiliated with Pied Piper.
See what happens to your enquiries.
Tell us your business name and website. We’ll test your enquiry handling the way a customer would and send you your report inside 48 hours. If your enquiries are handled well, we’ll tell you that, and you’ll have it in writing.
We never name or share any business we test. Privacy policy.